First Spot
: Super Bowl XXI (Phil Simms, New York Giants)Number of Spots Since Inception: 40
Chronology of “I’m going to Disney World” Spots:
| 2009 | Super Bowl XLIII (Santonio Holmes and Ben Roethlisberger, Pittsburgh Steelers) |
| 2008 | Super Bowl XLII (Eli Manning, New York Giants) American Idol (David Cook, Singer) |
| 2007 | Super Bowl XLI (Tony Dungy and Dominic Rhodes, Indianapolis Colts) |
| 2006 | Super Bowl XL (Hines Ward, with Jerome Bettis, Pittsburgh Steelers) |
| 2004 | Super Bowl XXXVIII (Tom Brady, New England Patriots) Major League Baseball World Series Champions (Curt Schilling, Pedro Martinez and David Ortiz, Boston Red Sox) |
| 2003 | Super Bowl XXXVII (Jon Gruden and Brad Johnson, Tampa Bay Buccaneers) |
| 2002 | Super Bowl XXXVI (Tom Brady, New England Patriots) |
| 2001 | Super Bowl XXXV (Trent Dilfer, Baltimore Ravens) Major League Baseball home run record (Barry Bonds, San Francisco Giants) |
| 2000 | Super Bowl XXXIV (Kurt Warner, St. Louis Rams) |
| 1999 | Super Bowl XXXIII (Terrell Davis and John Elway, Denver Broncos) Women’s World Cup (United States Championship Team) |
| 1998 | Super Bowl XXXII (John Elway, Denver Broncos) Major League Baseball home run record (Mark McGwire, St. Louis Cardinals) |
| 1997 | Super Bowl XXXI (Desmond Howard, Green Bay Packers) Holiday Gift-Giving (Santa Claus) |
| 1996 | Super Bowl XXX (Emmitt Smith, Dallas Cowboys) |
| 1995 | Super Bowl XXIX (Jerry Rice and Steve Young, San Francisco 49ers) |
| 1994 | Super Bowl XXVIII (Emmitt Smith, Dallas Cowboys) Winter Games XVII (Nancy Kerrigan, U.S. Figure Skater) |
| 1993 | Super Bowl XXVII (Troy Aikman, Dallas Cowboys) Stanley Cup (Patrick Roy, Montreal Canadiens) |
| 1992 | Super Bowl XXVI (Mark Rypien, Washington Redskins) |
| 1991 | Super Bowl XXV (Ottis Anderson, N.Y. Giants) NBA (Michael Jordan, Chicago Bulls) |
| 1990 | Super Bowl XXIV (Joe Montana, San Francisco 49ers) Graduation (Jim Thompson of Temple University, and Matt Kaldenberg, Phyllis Kaldenberg and Laura McEwen of Simpson College) |
| 1989 | Super Bowl XXIII (Joe Montana, San Francisco 49ers) NHL (Al MacInnis, Calgary Flames) NBA (Joe Dumars, Detroit Pistons) |
| 1988 | Super Bowl XXII (Doug Williams, Washington Redskins) Miss America (Gretchen Carlson) World Series (Orel Hershiser, L.A. Dodgers) NBA (Kareem Abdul-Jabbar, L.A. Lakers) |
| 1987 | Super Bowl XXI (Phil Simms, N.Y. Giants) America’s Cup (Dennis Conner) NBA (Magic Johnson, L.A. Lakers) World Series (Frank Viola, Minnesota Twins) |
- The Super Bowl has been the catalyst for the most “I’m going to Disney World” spots (22)
- There have been four “I’m going to Disney World” repeaters: Joe Montana (1989 and 1990), Emmitt Smith (1994 and 1996), John Elway (1998 and 1999) and Tom Brady (2002 and 2004).
- “I’m going to Disney World” spots immediately following the Super Bowl have featured non-Super Bowl MVPs eight times: 1989, 1995 (shared), 1996, 1998, 1999 (shared), 2001, 2003 and 2007.
